Depending on your business, you may find it challenging to track the full results of your SEO strategy.With professional SEO management, you can resolve this problem. Even if you SEO Anomaly decide to bring your SEO management in-house, you want to establish a routine schedule for checking and measuring your strategy’s performance. A monthly or weekly basis is the industry’s standard, which is why many businesses follow this schedule. With data from your website, you can measure your SEO strategy’s performance.

Acquire relevant, authoritative backlinks

Search Engine Marketing (SEM) involves promoting websites through paid advertising on search engines, increasing visibility through strategies like pay-per-click (PPC) campaigns. Typically, SEO agencies will use SEO tools like Google Analytics, Google Search Console, and Screaming Frog to analyze your site’s search engine optimization. Depending on the agency, they might also use paid SEO tools, like Ahrefs or Semrush.

Claim local listings

• Search engines determine topical authority by considering whether a site addresses an entire topic comprehensively or only targets particular keywords.
• A canonical URL tells search engine crawlers which version of a page they should index.
• At Cadence, we specialize in creating tailored SEO strategies that bring the best results.
• Google recently announced an algorithm update focused on this specifically.
• You can also simply search for the page on Google — the snippet that appears right under the page title usually pulls from the meta description.

Early search engines, like AltaVista and Infoseek, used these tags to index content. The late 1990s saw the rise of Google, which revolutionized SEO with its PageRank algorithm, focusing on the quality and quantity of backlinks. Over the years, SEO has become more sophisticated, incorporating user experience, mobile optimization, and content quality as key ranking factors.

Search engine optimization uses how search works to optimize a site for organic search results. If you’re curious to learn more about Google and its impact on SEO, check out our timeline of Google algorithm updates. One final aspect that you shouldn’t forget about is your business listings.

Meta Tags for SEO

Adding images and videos to your posts will make them more engaging, which also helps SEO. You can see our beginner’s guide on how to optimize images for search engines. It is a series of techniques that will help your website to rank higher on search engine results pages.